Executive Team
Jeff Booth - President & CEO; Co-founder
Jeff has taken BuildDirect from idea to articulated vision and on to commercial success for the long term. He co-founded the company in 1999.
Jeff’s professional business background includes seven years senior management in the real estate and construction industries. In 2005-06 he held a seat on the Conference Board of Canada’s Roundtable on Innovation.
While at the helm of BuildDirect, Jeff is also an active member of the international Young Presidents’ Organization, and is a frequent speaker to industry groups throughout North America. Jeff also makes time to lecture in business courses at the University of British Columbia and Simon Fraser University in Vancouver, Canada.
Jeff is a dedicated husband and dad, committed to life-long learning and to creating lasting benefits in personal, educational, and commercial endeavors. Read more about Jeff and his thoughts on the building materials industry by reading and subscribing to his blog, Building Into the Future.
Robert Banks - Executive Vice President, Sales;Co-Founder
Rob utilized his 11 years of experience in senior management and his passion for finance and business development to successfully co-found BuildDirect.
From 1989 to 1996, he was a financial consultant and co-managed a multi-million dollar investment portfolio within a major Canadian financial institution. During 1997 and 1998, he co-founded and was Vice President Responsible for Strategic Planning and Marketing of an American environmental product company.
He also has experience on a not-for-profit board of directors. Rob has solidified BuildDirect’s relationships with suppliers in multiple product lines, negotiating pricing, quality, and sales agreements on products now dominant in their market segments.
Rob is dedicated to continually building upon the company’s long term vision for innovation and success. He is a proud husband and dad.
John Sotham - Vice President, Finance
John joined us at BuildDirect after four years of public accounting experience with KPMG as Senior Accountant in Assurance services. He brings an extensive background in audit, taxation, and business advisory services.
Prior to joining KPMG, and earning his C.A. designation and Diploma of Technology in Operations Management., John worked in the environmental technology industry with Microsep International, a subsidiary of Atkinson Construction, a high-tech, manufacturing, and resource-based organization.
During his four year tenure with Microsep, John advanced to the role of US Sales Manager where he was responsible for developing Microsep’s US sales infrastructure, and assessing joint venture operations with key business partners.
John’s extensive background and dedication is an asset to the creation BuildDirect’s long-term strategy for success.
Dan Brodie - Director of Information Technology
Dan joined us at BuildDirect after 10 years of service at one of Canada’s major financial institutions.
His passion for information technology, business reporting, and project management make him a central figure in the long-term goals of the company.
Before joining us, Dan advanced through the areas of corporate taxation, shareholder reporting, management reporting, and compliance and accounting control. He was also contracted to assist in the development of motive power curriculum at the college level for the Province of Ontario.
Dan is a graduate of a major Canadian Technology Institute as well as the Canadian Securities Institute.
Dan balances his role as our IT Director with his educational pursuits for a Master’s degree of business administration, and his roles as husband and dad.
Rob Davidson - Vice-President, Marketing
Rob brings us 19 years of marketing experience, including 10 years at the senior management level, making his role in building our long-term growth a vital one.
Prior to joining BuildDirect, Rob was the first Managing Director of Blitz Direct Vancouver, a division of the Cossette Communication Group, Canada’s largest communications agency. Rob grew Blitz into one of Canada’s premier direct marketing agencies.
Rob contributed to and oversaw the creation of award winning campaigns for an enviable blue-chip client list. In 2002, Rob was a recipient of Business In Vancouver magazine’s annual “40 Under 40″award.
As rewarding as his marketing career is, family maintains top spot on his list of priorities. Rob and wife Catherine maintain second full time jobs caring for children Matthew, Mark, Rose and Joe.
